A simplified path to a brand that fits.
Build a brand with clarity, not chaos.
At Brand by W, we help you get crystal clear on who you are, what you offer, and how to show up with confidence—without spending thousands on an agency or wasting hours second-guessing every design decision.
OUR APPROACH
At Brand by W, we believe branding doesn’t have to be complicated to be powerful.
Our approach is rooted in clarity, simplicity, and intention—because when you truly understand who you are and how to communicate it, everything else gets easier.
Whether you're just starting out or rebranding something close to your heart, we help you build a brand that feels like you—without the stress, the jargon, or the five-figure design package.
We guide you step-by-step through your brand foundation using our fill-in workbooks, AI-supported prompts, and optional 1:1 strategy—so you can move from “I’m not sure where to start” to “this finally feels right.”
BRAND DESIGN EXPERTISE
With years of hands-on experience building a product-based brand (Spark & Stone Co.) from the ground up, I know firsthand how essential strong, aligned branding is to lasting success.
My expertise blends visual storytelling, brand strategy, and audience psychology to help you create a brand that’s not only beautiful—but functional, trustworthy, and designed to grow.
I specialize in:
-
Defining your brand voice and tone
-
Developing brand messaging that speaks directly to your ideal customer
-
Choosing intentional colors, fonts, and visual elements
-
Translating your values into a cohesive visual brand system
Everything I create is designed to empower creative founders to take ownership of their brand—with confidence and clarity from day one.
Brand by W is for you if…”
-
You’re launching a new brand and don’t know where to start
-
You’ve been DIYing but want more direction
-
You want your visuals and voice to finally feel aligned
Alexa Young, CA
“Testimonials provide a sense of what it's like to work with you or use your products. Change the text and add your own."
Morgan James, NY
"A great testimonial can boost your brand’s image. Click to edit and add your own."
Lisa Driver, MI
“Have customers review you and share what they had to say. Click to edit and add their testimonial.”
CONTACT US
Get in Touch Today